The Strategy Book by Max McKeown is a smart, no-nonsense guide to understanding what strategy really means—and how to use it effectively. Rather than drowning readers in theory, McKeown simplifies strategy into clear, actionable ideas that can be applied immediately in business, leadership, and personal decision-making.
The book explores how successful organizations and individuals anticipate change, make bold choices, and turn vision into measurable results. It demystifies complex strategic concepts and replaces them with practical tools for innovation, competitive advantage, and sustainable growth.
Inside, readers will learn:
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What strategy truly is—and what it is not
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How to make better long-term decisions
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Ways to create competitive advantage
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How to lead change and adapt to uncertainty
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Practical frameworks for execution and results
Clear, engaging, and insightful, The Strategy Book empowers readers to think beyond short-term tactics and build strategies that drive meaningful impact.
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